Watches and fashion of TAG Heuer

TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded a watchmaking workshop in St-Imier, in the Swiss Jura mountains.

In 1869, he patented one of the first crown-winding mechanisms for pocket watches. Throughout the following decades, the company would become one of the world’s first watchmakers to mass-produce chronographs.

Heuer watches soon became recognized for a high level of accuracy and workmanship.

Edouard Heuer died in 1892, and the company was taken over by Jules-Edouard Heuer, who ran the company until his death in 1911.

In 1895, the company filed a patent for one of the first water-resistant pocket watch cases. By the turn of the century, the brand’s craftsmanship gained international acknowledgment, and the company received its first US distribution in 1910.

Ed. Heuer introduced its first wrist chronograph in 1914. The crown was at the twelve o’clock position, as these first wrist chronographs were adapted from pocket chronographs.

In 1916, Heuer introduced the “Micrograph”, the first stopwatch accurate to 1/100th of a second. During the period from the 1950s through the 1970s, Heuers were very popular among automobile racers, both professionals and amateurs.

TAG Heuer was formed in 1985 when TAG, Techniques d’Avant Garde, manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired Heuer. Together they modernized the product line and became one of the biggest names in Swiss watches.

Watches and fashion of TAG Heuer

Monday, September 17, 2007

Watches and chronometrics of TAG Heuer

TAG Heuer

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